Old Spice Essay Example for Free

dis ingestiond change Essay nonagenarian spicery is one of the most habitual companies in America that specializes in manly grooming products. It was founded by William Lightfoot Schultz in 1934 and began by creating products for wo custody in 1937, tight followed by male cologne water in 1938. The company originated in the colonial judgwork forcet of convictions and chose the theme accordingly, so the Colonial Sailing ship became the Old Spice trademark. It wasnt until the 1990s when Old Spice changed their colonial polling ship to the more modern sailing ships and released many forms of deodorant, body wash and body sprays. During this time period Old Spice began advertising their products focusing on how men are continuously attempting to draw women. From 1990 to 2010 Old spices advertisements have gradually evolved in the way they entice men that their products allow help men become more attractive to women.Through commercials Old Spice has convinced men that th eir products will aid in satisfying mans greatest need, a woman. In 1996 Old Spice released a commercial of a man walking off a sailboat his plump for facing sun hiding his identity leaving the audience in suspense wondering who it was. At the same time they show a beautiful woman stumbling upon herself in a crowd in confusion looking for someone. Soon posterior she stops to catch her breathe and finds a man, a tall, puff up built man with a captains hat who is looking at a painting of a sail boat tossing and turning in the sea.Another man sees this confused woman and approaches her and unfortunately she walks external to the sailor. At this moment a deep dominating voice says, Some men would rather have sex their lives sheltered in the harbor, and some would rather sail into life with the unmistakable scent of Old Spice. As the couple walks away the other man walks to the painting and finds a store of Old Spice cologne and smiles. This commercial shows that the woman chose the sailor because he was wearing Old Spice cologne and shows men that in that location is still hope to find a woman.Old Spice also has a line of ashes Spray, Deodorant, and Fragrance. On one of the body spray commercials two teenage sons were trying to ask the same young woman out, one boy tried to read a poem and give her flowers while the other boy sprayed on Old Spice body spray and just sat next to her. He at one time won her heart. This advertisement implies that women are simply attracted to good smelling boys.About 12 years later Old Spice commercials emphasized on a different topic, they changed the humor of focusing on men getting women to how Old Spice makes you manlier. The commercial starts off with a skinny short young male dressed as Steve Urkel walking up to a sexy woman in a uncover dress. The woman says hi and instead of replying back the young man runs away in embarrassment devising a weird high pitch noise. The camera then zooms out showing the popular LL assuredness J, a massive muscular man. He admits that the embarrassing boy is him but says that was all before he started using Old Spice body spray and body wash. Emphasizing that the product made him manlier. latterly in 2010 Old Spice released a new commercial during the super bowl incorporating how Old Spice makes you manlier and can help get women. In this commercial however, the character is not convincing the men but convincing the women. A tall, well built, dark man in a towel holding a bottle of Old Spice body wash. He addresses the women and asks questions which compare himself to there man and asks the women if their man should use Old Spice body wash. He then follows that question with other question such as do you want a man who can bake your favorite cake in the kitchen he built with his hands? then(prenominal) jumps into a hot tub doing a swan dive.The hot tub then falls down and we see him on a motorcycle holding a bottle of Old Spice body wash asking, Well ladie s should your man smell like an Old Spice man? You tell me. In this commercial Old Spice shows that with their product a man could make a cake, built a kitchen with his hands, be able to jump into a hot tub which is shallow, and estate on a motorcycle. This shows that Old Spice makes men manlier and women are attracted to manly men. This advertisement has evolved from the older commercials in the way that it no longer convinces men as well as women and yet keeps its main idea that Old Spice makes men manlier and attractive for women.Over time Old Spice has observed pragmatism and adapted its commercials accordingly. They started off by trying to convince men that their products will help them attract women. Then went on to persuade men that it will make them manlier, with more confidence. In the present day Old Spice realized that women tend to misdirect their partners products so they aimed towards women inducing them with handsome attractive shirtless men persuading them to buy Old Spice products. From the first advertisement to the most recent one Old Spice has unploughed the same mentality in all of their advertisements.